Doctoral Theses (Textiles & Design)
Permanent URI for this collectionhttps://dspace-upgrade.is.ed.ac.uk/handle/10399/42
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Item Developing and testing a training program to promote creativity among Saudi female fashion design students : concentrating on a combination of design behaviours, namely visual literacy, creative thinking and use of modelling systems, in the early stages of the design process.(Heriot-Watt University, 2023-07) Alaboudi, Mona Ali I.; Kalkreuter, Doctor Britta; Malins, Doctor JulianThis case study research aimed to develop and test a training program that promotes Saudi female fashion design students’ creativity in the early stages of the design process. It also investigated the factors that contributed to its results. The training program targeted a combination of design behaviours including visual literacy, use of creative thinking techniques, use of modelling systems and proposed that enhancing these behaviours together in the early stages of the design process could help improve students’ creativity. A comprehensive review of the literature in creativity enhancement in design was conducted to inform the development of the training program. An embedded design of mixed methods was employed, in which a qualitative method, in the form of a semi structured interview, was embedded within a quantitative method, in the form of a quasi-experiment with a pre-test-post-test control and experimental group design, to provide a deep and thorough understanding of the effect of the proposed training program on students’ creativity. The findings showed a significant enhancement in students’ awareness of creativity and the creative design process, and significant improvements in all targeted creative abilities in terms of fluency, originality, and creativity, with fluency being the most increased creative metric and creativity the least. The findings also revealed the students’ perspective on how people in their cultures understand and appreciate creativity in fashion and how this influenced their creativity. The findings also addressed the influence of students’ personal attitudes on their creative behaviours and abilities in the early stages of the design process.